As a leading internet services company, I urge you to rethink your move to abandon Internet advertising
Yahoo had a great program:
Yahoo's Web Advertising Program
Yahoo could easily begin to capture significant market share form Google's adsense program. Competition is good.
The one new killer feature Yahoo Publishing needs to add is the "admin click" publisher's need the ability to click the link without generating revenue and without violating the terms of service so that they can verify the value of the content generated adds.
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